[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cz-tat.cz\/je-vhodne-nosit-reklamni-tricka-s-potiskem\/#Article","mainEntityOfPage":"https:\/\/www.cz-tat.cz\/je-vhodne-nosit-reklamni-tricka-s-potiskem\/","headline":"Je vhodn\u00e9 nosit reklamn\u00ed tri\u010dka s potiskem?","name":"Je vhodn\u00e9 nosit reklamn\u00ed tri\u010dka s potiskem?","description":"Firmy produkuj\u00ed mnoho reklamn\u00edch p\u0159edm\u011bt\u016f, kter\u00e9 potom rozd\u00e1vaj\u00ed na akc\u00edch, kter\u00e9 po\u0159\u00e1daj\u00ed nebo sponzoruj\u00ed. Nejtypi\u010dt\u011bj\u0161\u00edmi jsou propisky, n\u011bkdy se ale marketingov\u00e9 odd\u011blen\u00ed pl\u00e1cne p\u0159es kapsu a nech\u00e1 vyrobit nap\u0159\u00edklad reklamn\u00ed tri\u010dka. N\u00e1v\u0161t\u011bvn\u00edk akce potom takov\u00e9to tri\u010dko dostane a odnese dom\u016f. Ale te\u010f nast\u00e1v\u00e1 dilema. M\u016f\u017eu to tri\u010dko nosit, kdy\u017e nap\u0159\u00edklad danou firmu nepodporuji? M\u016f\u017eeme nam\u00edtnout, […]","datePublished":"2019-09-25","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.cz-tat.cz\/author\/#Person","name":"cz-tat.cz\n","url":"https:\/\/www.cz-tat.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cz-tat.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cz-tat.cz\/wp-content\/uploads\/img_a362362_w1741_t1575461091.jpg","url":"https:\/\/www.cz-tat.cz\/wp-content\/uploads\/img_a362362_w1741_t1575461091.jpg","height":0,"width":0},"url":"https:\/\/www.cz-tat.cz\/je-vhodne-nosit-reklamni-tricka-s-potiskem\/","about":["Zbo\u017e\u00ed"],"wordCount":461,"articleBody":"       Firmy produkuj\u00ed mnoho reklamn\u00edch p\u0159edm\u011bt\u016f, kter\u00e9 potom rozd\u00e1vaj\u00ed na akc\u00edch, kter\u00e9 po\u0159\u00e1daj\u00ed nebo sponzoruj\u00ed. Nejtypi\u010dt\u011bj\u0161\u00edmi jsou propisky, n\u011bkdy se ale marketingov\u00e9 odd\u011blen\u00ed pl\u00e1cne p\u0159es kapsu a nech\u00e1 vyrobit nap\u0159\u00edklad reklamn\u00ed tri\u010dka. N\u00e1v\u0161t\u011bvn\u00edk akce potom takov\u00e9to tri\u010dko dostane a odnese dom\u016f. Ale te\u010f nast\u00e1v\u00e1 dilema. M\u016f\u017eu to tri\u010dko nosit, kdy\u017e nap\u0159\u00edklad danou firmu nepodporuji? M\u016f\u017eeme nam\u00edtnout, pro\u010d byl na akci dan\u00e9 firmy, kdy\u017e se mu nel\u00edb\u00ed. Mohlo ale j\u00edt o akci, kterou dan\u00e1 spole\u010dnost pouze sponzorovala. Dal\u0161\u00edm probl\u00e9mem je, \u017ee no\u0161en\u00edm tohoto produktu vlastn\u011b d\u011bl\u00e1m dan\u00e9 spole\u010dnosti zadarmo reklamu \u2013 je to v\u016fbec leg\u00e1ln\u00ed? A nen\u00e1le\u017e\u00ed mi za to n\u011bjak\u00e9 pen\u00edze? Koneckonc\u016f t\u00edm onu firmu propaguji! Odpov\u011bdi na tyto ot\u00e1zky jsou pom\u011brn\u011b jednoduch\u00e9. Pokud jde o no\u0161en\u00ed reklamn\u00edho tri\u010dka s potiskem Promotextil firmy, s jej\u00edmi\u017e principy nesouhlas\u00edte, z\u00e1le\u017e\u00ed pouze na va\u0161em sv\u011bdom\u00ed. Je pravda, \u017ee ona firma na tom nijak tratit nebude. Nav\u00edc se jedn\u00e1 o funk\u010dn\u00ed oble\u010den\u00ed, tak pro ho nevyu\u017e\u00edt. Ov\u0161em je t\u0159eba \u0159\u00edci, \u017ee pokud ho budete nosit, d\u00e1v\u00e1te onu firmu do pov\u011bdom\u00ed t\u011bch, kte\u0159\u00ed v\u00e1s t\u0159eba jen na ulici minou, zvl\u00e1\u0161t\u011b pokud m\u00e1 ono oble\u010den\u00ed v\u00fdrazn\u00fd potisk. Pokud jde o legalitu takov\u00e9hoto postupu, pak je nutno \u0159\u00edci, \u017ee je zcela v souladu se z\u00e1konem. Nemus\u00edte se tedy ni\u010deho b\u00e1t. A co se t\u00fd\u010de odm\u011bny, kter\u00e1 v\u00e1m za propagaci n\u00e1le\u017e\u00ed, tak jste ji dostali, a to ve form\u011b 100% slevy na onen kus od\u011bvu. Ano, m\u016f\u017ee se to zd\u00e1t jako pon\u011bkud nef\u00e9rov\u00e9 jedn\u00e1n\u00ed, je t\u0159eba si v\u0161ak uv\u011bdomit, \u017ee firma nem\u00e1 \u017e\u00e1dnou z\u00e1ruku, \u017ee ono tri\u010dko skute\u010dn\u011b budete nosit. V p\u0159\u00edpad\u011b, \u017ee ne, jsou to pouze ztracen\u00e9 v\u00fddaje. Nav\u00edc by bylo pom\u011brn\u011b t\u011b\u017ek\u00e9 hl\u00eddat, zda onen od\u011bv skute\u010dn\u011b viditeln\u011b nos\u00edte. P\u0159esto reklamn\u00ed p\u0159edm\u011bty v\u010detn\u011b oble\u010den\u00ed pat\u0159\u00ed k z\u00e1kladn\u00edm marketingov\u00fdm strategi\u00edm. Jedn\u00e1 se o jeden z nejjednodu\u0161\u0161\u00edch a hlavn\u011b nejlevn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak dostat jm\u00e9no firmy mezi \u0161irokou ve\u0159ejnost. Pokud je to nav\u00edc spojeno s velkou propaga\u010dn\u00ed akc\u00ed, kde se ony v\u011bci d\u00e1vaj\u00ed s velkou sl\u00e1vou zadarmo, potom je \u00fasp\u011bch zaru\u010den. V\u011b\u0159te, \u017ee jde o pom\u011brn\u011b zaj\u00edmav\u00e9 t\u00e9ma pln\u00e9 r\u016fzn\u00fdch p\u0159ekvapiv\u00fdch zji\u0161t\u011bn\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Je vhodn\u00e9 nosit reklamn\u00ed tri\u010dka s potiskem?","item":"https:\/\/www.cz-tat.cz\/je-vhodne-nosit-reklamni-tricka-s-potiskem\/#breadcrumbitem"}]}]