[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cz-tat.cz\/komunikace-jako-zaklad-obchodniho-uspechu\/#Article","mainEntityOfPage":"https:\/\/www.cz-tat.cz\/komunikace-jako-zaklad-obchodniho-uspechu\/","headline":"Komunikace jako z\u00e1klad obchodn\u00edho \u00fasp\u011bchu","name":"Komunikace jako z\u00e1klad obchodn\u00edho \u00fasp\u011bchu","description":"\u00dasp\u011b\u0161n\u00fd byznys stoj\u00ed na mnoha faktorech. Jedn\u00edm z nich je znalost komunikace. Pokud chcete b\u00fdt v tomto ohledu \u00fasp\u011b\u0161n\u00ed, m\u011bli byste rozhodn\u011b o komunikaci n\u011bco m\u00e1lo v\u011bd\u011bt. Co je komunikace? Pokud bychom dali prostor psychologick\u00e9 definici, dozv\u00edme se, \u017ee komunikace je zp\u016fsob soci\u00e1ln\u00ed interakce, kdy jedinec, od n\u011bho\u017e vych\u00e1z\u00ed sd\u011blen\u00ed se naz\u00fdv\u00e1 komunik\u00e1tor, osoba, kter\u00e1 […]","datePublished":"2020-10-14","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.cz-tat.cz\/author\/#Person","name":"cz-tat.cz\n","url":"https:\/\/www.cz-tat.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cz-tat.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cz-tat.cz\/wp-content\/uploads\/img_a278223_w1741_t1602054185.jpg","url":"https:\/\/www.cz-tat.cz\/wp-content\/uploads\/img_a278223_w1741_t1602054185.jpg","height":0,"width":0},"url":"https:\/\/www.cz-tat.cz\/komunikace-jako-zaklad-obchodniho-uspechu\/","about":["Business"],"wordCount":427,"articleBody":" \u00dasp\u011b\u0161n\u00fd byznys stoj\u00ed na mnoha faktorech. Jedn\u00edm z nich je znalost komunikace. Pokud chcete b\u00fdt v tomto ohledu \u00fasp\u011b\u0161n\u00ed, m\u011bli byste rozhodn\u011b o komunikaci n\u011bco m\u00e1lo v\u011bd\u011bt. Co je komunikace? Pokud bychom dali prostor psychologick\u00e9 definici, dozv\u00edme se, \u017ee komunikace je zp\u016fsob soci\u00e1ln\u00ed interakce, kdy jedinec, od n\u011bho\u017e vych\u00e1z\u00ed sd\u011blen\u00ed se naz\u00fdv\u00e1 komunik\u00e1tor, osoba, kter\u00e1 sd\u011blen\u00ed p\u0159ij\u00edm\u00e1 komunikanta, obsah sd\u011blen\u00ed komunik\u00e9 a komunika\u010dn\u00ed kan\u00e1l je zp\u016fsob, jim\u017e je komunik\u00e9 p\u0159ed\u00e1v\u00e1no a je z\u00e1visl\u00e9 na celkov\u00e9m chov\u00e1n\u00ed komunik\u00e1toru a komunikanty. Chov\u00e1n\u00ed lid\u00ed v soci\u00e1ln\u00ed interakci m\u016f\u017ee b\u00fdt kooperativn\u00ed (vz\u00e1jemn\u011b spolupracuj\u00edc\u00ed), kompetetitivn\u00ed (soupe\u0159iv\u00e9) nebo individualistick\u00e9 (ka\u017ed\u00fd si hled\u00ed toho sv\u00e9ho). Rovn\u011b\u017e i hloubka rozhovoru se li\u0161\u00ed. Rozhovor m\u016f\u017ee b\u00fdt plytk\u00fd (tlach\u00e1n\u00ed), praktick\u00fd (zam\u011b\u0159en\u00fd na pouh\u00e9 sd\u011blen\u00ed fakt\u016f), emocion\u00e1ln\u00ed a dialog. I kdy\u017e verb\u00e1ln\u00ed komunikac\u00ed (slovem) sd\u011blujeme podstatn\u00e9 informace a napom\u00e1h\u00e1me vz\u00e1jemn\u00e9mu vn\u00edm\u00e1n\u00ed a pozn\u00e1v\u00e1n\u00ed, mnoh\u00e9 o sob\u011b i prozrad\u00edme neverb\u00e1ln\u00edm zp\u016fsobem.   Jak\u00e9 jsou zp\u016fsoby neverb\u00e1ln\u00ed komunikace? \u00b7 Mimika tedy \u0159e\u010d o\u010d\u00ed odr\u00e1\u017e\u00ed Paula Ekmana 7 prim\u00e1rn\u00edch emoc\u00ed, pocit \u0161t\u011bst\u00ed \u010di ne\u0161t\u011bst\u00ed, neo\u010dek\u00e1van\u00e9 p\u0159ekvapen\u00ed, pocit strachu \u010di jistoty, pocit klidu \u010di roz\u010dilen\u00ed, pocit spokojenosti \u010di nespokojenosti, z\u00e1jem \u010di nez\u00e1jem \u00b7 Gestika tedy \u0159e\u010d rukou spolu s mimikou tvo\u0159\u00ed z\u00e1klad neverb\u00e1ln\u00ed komunikace. \u010casto doprov\u00e1z\u00ed \u0159e\u010d (gestikulace) a tvo\u0159\u00ed sou\u010d\u00e1st ritu\u00e1l\u016f (modlitba rukou). Gestika tvo\u0159\u00ed star\u0161\u00ed formu komunikace ne\u017e \u0159e\u010d. Gestika se li\u0161\u00ed podle kraje. Evropan\u00e9 jsou v\u00edce strojen\u00ed, Asiat\u00e9 gestikuluj\u00ed \u017eiv\u011b. Typy gest rozd\u011blujeme podle DeVita do \u010dty\u0159 skupin: ilustr\u00e1tory (ilustruj\u00ed slovn\u00ed sd\u011blen\u00ed), afektivn\u00ed projevy (Nap\u0159\u00edklad Projevy cel\u00e9ho t\u011bla), regul\u00e1tory (sign\u00e1ly Nap\u0159\u00edklad P\u0159ik\u00fdvnut\u00ed) a adapt\u00e9ry (uspokojen\u00ed pot\u0159eby, Nap\u0159\u00edklad odhrnut\u00ed vlas\u016f) \u00b7 Kinezika (gestika tvo\u0159\u00ed sou\u010d\u00e1st), co\u017e je sd\u011blen\u00ed pohybem t\u011bla. Je patrn\u00e9 nap\u0159\u00edklad ve chv\u00edl\u00edch ohro\u017een\u00ed. \u00b7 Haptika \u2013 kontakt hmatem \u00b7 Proxemika \u2013 komunikativn\u00ed vztah je ur\u010den vzd\u00e1lenostmi, jedn\u00e1 se o ve\u0159ejnou z\u00f3nu (od 3,6 m), spole\u010denskou z\u00f3nu (od 1,2 m do 3,6 m), osobn\u00ed z\u00f3nu (0,6 m do 1,2 m) a intimn\u00ed z\u00f3nu (m\u00e9n\u011b ne\u017e 0,6 m) \u00b7 Posturologie \u2013 projevy neverb\u00e1ln\u00ed komunikace, tato v\u011bdn\u00ed discipl\u00edna se zab\u00fdv\u00e1 postoji t\u011bla v prostoru (vzhled, fyzick\u00fd postoj, pohyby rukou, pohyby t\u011bla atd.)                                                                                                                                                                                                                                                                                                                                                                                                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